Monthly Archives: July 2015

Moms Go Mobile, Using More Same-Day Delivery Via Diapers.com

Courier ServiceMoms everywhere are starting to see the benefits of using same-day delivery for all of those countless baby needs at home, especially diapers.  The main tool they are using to get it done: their cell phones.  Yes, mobile shopping is on the rise by parenthood moms per Mashable news.  Mashable recently reported how Diapers.com is experiencing e-retail growth, thanks in part to plenty of mommies.

At different times of the day, or early morning, Diapers.com talked about how Moms are placing their orders and using same-day delivery.  “Moms send us stories all the time of nursing her baby at 3 a.m., realizing she’s almost out of diapers or some other essential, placing an order with us through our app, and having the package show up at her door later that day,” said a Diapers.com senior vice president of marketing and business development Michal Geller.  “Same-day delivery is a game-changer for busy moms.”  Indeed it is, in addition to all of the roll-off baby products, such as wipes, formula, baby food, and clothes.

In 2014, Diapers.com experienced a 50% increase of purchases via a mobile device.  This was a 25% spike upward from the previous year.  The rest of mobile sales within a multi-trillion-dollar US market only hit 1% according to TechCrunch.  The article also stated that the diaper market itself is expected to reach $52 billion worldwide by 2017.  Therefore, Diapers.com is a frontrunner in the industry and is prepped for more growth in the coming years.

One of the retailer’s keys to its’ popularity is its’ mobile app.  It has been heavily invested in, created with moms in mind. The Diapers.com app is very user-friendly, designed for one-handed use.  Also, a customer’s shopping cart remains connected to his or her account throughout the browsing process, even when toggling between a laptop and a smartphone. Moms appear to be finding their best friend when diapers or other items get low at home.

At home and work is where shoppers are placing their orders from the most, instead of on the go.  “Many of our customers cite that they place orders on their Diapers.com app while rocking or nursing their baby,” Geller said.  Diapers.com has also found that while smartphone use is increasing, tablet use is declining. In the past year, the percentage of total orders have “decreased significantly” in spite of its’ mobile growth, Geller said.

He also stated, “The modern mom — I see it from my wife and from my wife’s friends — the phone has become such a useful tool to have at her side and in her pocket and in her hand.  We’re going to continue to see growth in that area. We absolutely believe that the phone is mom’s co-pilot to some degree. To the extent that we want to be her best friend, we see those things go hand in hand.”

With online retail expected to reach $500 billion by 2018, Diapers.com has more incentive to invest more into same-day delivery and other retailers do as well.

To capitalize on this booming baby market, retailers can partner with a same-day courier like 1-800 Courier to handle their deliveries.  The Houston Courier is flexible and can be there for moms when they need that sudden baby item.  A national footprint and a vast, reliable dispatch network is all 1-800 Courier needs to help moms, as well as e-retailers and brick-and-mortar stores to thrive online.

Reference:  7.8.15, www.mashable.com, Adrienne LaFrance, Mobile shopping’s early adopters: New moms

Postal Service Expands Same-Day Grocery Delivery in New York

same day deliveryThe US Postal Service has jumped outside of the normal delivery of piece mail into same-day grocery delivery, in hopes to generate more revenue and profitability.  Internet Retailer recently reported that the USPS will begin extending Customized Delivery, the name of its’ grocery delivery service, on June 29th or shortly after that.  Testing of the service began late last year in San Francisco, delivering on the behalf of AmazonFresh in 38 various zip codes in that area.

The mail company performed filing to the Postal Regulatory Commission regarding the new venture.  The article mentioned the filing did not state the USPS will be delivering AmazonFresh orders in New York.  Yet, AmazonFresh was launched in in Brooklyn and Manhattan late last year, in addition to AmazonFresh Philadelphia.  Amazon has been working with the Postal Service for years now, even with performing Sunday deliveries.  The report stated via logistics consulting firm MWPVL International states that from 16 US sorting centers, Amazon groups packages by zip code and send them to the USPS, which the USPS then delivers.  This bulk shipping cuts Amazon’s costs versus going with UPS or Fedex, and at the same time, increases USPS revenue.
It does make sense for the largest e-retailer to partner with essentially the largest US mail delivery company.  Amazon deliveries large totes to postal locations between 1:30-2:30am, which then are delivered by postal carriers between 3-7am. The USPS has the capability and capacity to handle large, volume deliveries with its’ robust vehicle fleet and physical locations to match.  This suits the Postal Service’s ambitions for revenue growth and sustainability.  Two companies simultaneously can meet key needs .

Amazon will gain from the partnership a delivery system to handle its volume and quest for the next level of free same-day delivery.  The retailer recently announced the implementation of free same-day delivery in 14 metropolitan cities the US.  Its Prime members that make a $35 purchase by noon, will receive their online order by 9pm that same day free.  More than 1 million items, such as games, cooking tools, books, household goods, and electronics will be available.  The initial launch rolled out in California cities in the Southland, yet will be expanding into the San Francisco Bay Area and other major cities, including Baltimore, Boston, Dallas-Fort Worth, Indianapolis, New York, Philadelphia, Phoenix, San Diego, Seattle-Tacoma, Tampa Bay, Washington DC, and Atlanta. 

The Postal Service had $5.5 billion in loses in 2014.  Its main challenge is its government obligation to cover health retirement benefits decades in advance, which resulted in several past defaulted government loans.  Therefore, innovation is the key and the USPS appears to be headed in the right direction, as many other companies are doing to keep pace with new business trends.  Same-day delivery is becoming a staple service that retailers won’t be able to do without in the coming years.  A same-day courier like 1-800courier is a viable option to partner with to implement on-demand delivery services fast.  The New York Courier has the expertise and size to deliver items for any retailer in Atlanta, as well as nationwide.


Reference:  www.internetretailer.com, 6.22.15, Allison Enright, The Postal Service will deliver groceries to New Yorkers