Moms everywhere are starting to see the benefits of using same-day delivery for all of those countless baby needs at home, especially diapers. The main tool they are using to get it done: their cell phones. Yes, mobile shopping is on the rise by parenthood moms per Mashable news. Mashable recently reported how Diapers.com is experiencing e-retail growth, thanks in part to plenty of mommies.
At different times of the day, or early morning, Diapers.com talked about how Moms are placing their orders and using same-day delivery. “Moms send us stories all the time of nursing her baby at 3 a.m., realizing she’s almost out of diapers or some other essential, placing an order with us through our app, and having the package show up at her door later that day,” said a Diapers.com senior vice president of marketing and business development Michal Geller. “Same-day delivery is a game-changer for busy moms.” Indeed it is, in addition to all of the roll-off baby products, such as wipes, formula, baby food, and clothes.
In 2014, Diapers.com experienced a 50% increase of purchases via a mobile device. This was a 25% spike upward from the previous year. The rest of mobile sales within a multi-trillion-dollar US market only hit 1% according to TechCrunch. The article also stated that the diaper market itself is expected to reach $52 billion worldwide by 2017. Therefore, Diapers.com is a frontrunner in the industry and is prepped for more growth in the coming years.
One of the retailer’s keys to its’ popularity is its’ mobile app. It has been heavily invested in, created with moms in mind. The Diapers.com app is very user-friendly, designed for one-handed use. Also, a customer’s shopping cart remains connected to his or her account throughout the browsing process, even when toggling between a laptop and a smartphone. Moms appear to be finding their best friend when diapers or other items get low at home.
At home and work is where shoppers are placing their orders from the most, instead of on the go. “Many of our customers cite that they place orders on their Diapers.com app while rocking or nursing their baby,” Geller said. Diapers.com has also found that while smartphone use is increasing, tablet use is declining. In the past year, the percentage of total orders have “decreased significantly” in spite of its’ mobile growth, Geller said.
He also stated, “The modern mom — I see it from my wife and from my wife’s friends — the phone has become such a useful tool to have at her side and in her pocket and in her hand. We’re going to continue to see growth in that area. We absolutely believe that the phone is mom’s co-pilot to some degree. To the extent that we want to be her best friend, we see those things go hand in hand.”
With online retail expected to reach $500 billion by 2018, Diapers.com has more incentive to invest more into same-day delivery and other retailers do as well.
To capitalize on this booming baby market, retailers can partner with a same-day courier like 1-800 Courier to handle their deliveries. The Houston Courier is flexible and can be there for moms when they need that sudden baby item. A national footprint and a vast, reliable dispatch network is all 1-800 Courier needs to help moms, as well as e-retailers and brick-and-mortar stores to thrive online.
Reference: 7.8.15, www.mashable.com, Adrienne LaFrance, Mobile shopping’s early adopters: New moms
