One thing about the mobile devices being incorporated into day-to-day living is it definitely helps people shop. Retailers are glad about it too, even those that are beginning to incorporate same-day delivery into their service options. Television, web and mobile web retailer QVC would highly agree and its’ recent first quarter numbers show it.
Internet Retailer recently reported that QVC’s mobile sales accounted for 52.13%, or $813 million, of its’ overall sales in the first quarter of this year. This is a big swing upward from 38.47% this same period last year. Liberty Interactive, QVC’s parent company, also experienced growth with online retailers Backcountry.com and Bodybuilding.com. “The expansion in mobile orders was exceptional,” said Greg Maffei, Liberty Interactive president and CEO.
The sales numbers from mobile devices equated to $423.81 million in the first quarter, which is up 42.5% from $297.37 million last year. QVC’s e-commerce sales increased 5.2% and its’ web now accounted for 42% of total sales, compared with 39% in 2014. The figures are clear that mobile devices are growing for QVC, as shoppers have become more comfortable with using tech gadgets to make their purchases. It is also convenient when you have quick access to QVC and can take advantage of all of the discounts the retailer offers regularly.
The article went on to discuss how in spite of greater revenue this past quarter with mobile sales, QVC’s overall revenue declined by 2.4% to $1.938 billion, versus $1.986 billion last year. It stated that QVC blamed the strong dollar from bringing down the abroad dollar-denominated sales. International sales declined by 12%, which equated to $81 million. However, its’ US sales increased nearly 3%. Also, US e-commerce revenue grew 7.12% to $632 million from $590 million a year ago.
Mobile sales appears to be proven to work with QVC, and they should only continue to be on the upswing ahead. Consumers enjoy getting their online purchases fast. QVC and other e-retailers could partner with a same-day courier like 1-800 Courier to enable themselves to produce same-day delivery for their online items, which will help market to ton-demand consumer sector. When mobile shoppers can have their on-line shopping done quickly, 1-800 Courier is a New York Courier that can get it delivered in time.
Reference: 5.11.15, www.internetretailer.com, Katie Evans, Mobile accounts for more than half of online sales at QVC