If a major grocery store chain in London is diving into Same-Day Delivery to compete with Amazon, there must be tangible results to implementing the service.  Groceries are items that consumers need daily, and as a supermarket giant like Tesco takes steps toward fully offering same-day delivery, it will help keep its’ current customer loyalty from swinging to Amazon.

Tesco has recently announced its’ plans to roll-out a same day ‘click and collect’ service for groceries from 300 stores throughout the UK.  Shoppers that place their order by 1pm, will be able to pick up from a local store after 4pm the same day.  One benefit to this model is that shoppers that work will have the convenience of being to buy their grocery items by early afternoon and can quickly pick them up on their way home from work.  In today’s business market, convenience is in high demand and the company that can save time for shoppers, will be the ones they keep using.

The service cost for click and collect will be £2 for a two-hour collection slot from Monday to Thursday during the week.  Friday or Saturday service requests will go up to £3 per slot.  Customers can choose either a 4pm to 6pm, or 6pm to 8pm collection window slot for all six days the service is being offered.  These slots enable shoppers to have additional pick up options and Tesco has more probability to capture late online sales.

Tesco stated in the article, “We know time is valuable to our customers and they expect more convenience and choice than ever before in how, when and where they do their grocery shopping.  Our same day grocery click-and-collect service is available at nearly 300 stores across the UK and means our customers can get their shopping at a time and location that is convenient for them.”  A value-added service like online order and pick up meets shoppers where they are, as well as it offers customers the benefit of saving time.  Ultimately, this is what same-day delivery creates for consumers, which is why Amazon Fresh is consistently experiencing growth.

Amazon aggressively pursued same-day delivery and now the service is thriving, as fast last-mile delivery is becoming a greater staple for the leading e-retailer.  It now even offers free same-day delivery for Prime members in the US, including San Francisco, Seattle, Chicago, Charlotte, Atlanta, Orlando, San Diego, and more.  Amazon has a total of 27 major city markets in the US that provide same-day delivery and it appears the service is right on the heels of Tesco and Sainsbury.

The two grocery store leaders are shifting with online trends, as many retailers and other businesses should do.  A Same-Day Courier like 1-800 Courier is a viable option to develop a same-day solution to quickly fill online shopping orders.  The Cleveland Courier has the courier expertise and has the latest courier technology that retailers need to delivery from multiple store locations.  To keep up with Amazon, it may take same-day delivery in order for Tesco to do it.

Reference:  8.24.16, www.dailymailcom, Sean Poulter, Tesco is to offer a same day ‘click and collect’ service for groceries as it moves to fight off threat from Amazon