The big boys are not the only types of companies and businesses rolling out same-day delivery.  Small businesses are seeing the benefits of being able to get their products into their customers’ hands fast.  Yet, it isn’t stopping there.  Bakery companies are diving into same-day service also and the owners of this bakery aren’t your average business owners.  At this rate with this level of business savvy, who knows where it will be in a few years.

Thundercakes is a student-run baking company.  That’s right, and it just rolled out same-day delivery reported The Daily Orange in Syracuse, New York.  The delivery-only bakery normally offers two or three day delivery time frames.  However, November 11th will mark its’ new Thunderous 5 promotion, while providing customers with same-day delivery.
Courtnee Futch, a senior communication and rhetorical studies major and CEO of Thundercakes, comments on the same-day time frames in which customers will receive their fresh dainties.  “This is people having the ability to place their order by 2 p.m. and receive it no later than 7 (p.m.) on the same day, which is definitely unheard of,” Futch said.

Futch discussed in the article how Thunderous 5 Promotion consists of promotions targeting impulse buyers.  She stated that when customers are thinking of something to eat, they don’t want to wait.  This is impressive, as Futch understands business and she is offering the promotions to back this up, as they will be held all year.  The Thunderous 5 promotion will involve a rotation of flavors seasonally.  During the first week of every new rotation, each dessert will be 15 percent off.  Some of the items stated will include the gold ganache cake, chocolate pecan turtle cookies, maple bacon cinnamon rolls, Georgia, Honey! cupcakes and chai tea cupcakes.

Just to think, Futch started the business three years ago in her dorm to make some extra cash.  Now, she racks up 70-80 orders weekly.  Gabriela Carrero, friend of futch, commented on her abilities to make this business happen.  Carrero stated in the article, “She is very successful when she does her promotions.  Even when she started I remember it was her promoting her baked goods as, ‘I know you’re tired of studying right now and you need that little pick me up.’ That’s what she did freshman year in the dorms, and a lot of people obviously went and bought her stuff.”

Thundercakes has it all and proves that any startup can gain ground with the right innovation and knowledge of its’ target market.  Retail giants have the right products and have set themselves up for holiday sales, as they implement same-day delivery in major US cities nationwide.  Google, Amazon, Macy’s, Barnes & Noble, Wal-Mart, and more, are all using same-day delivery to make shopping with them more attractive.

Thundercakes proves you don’t have to be robust, but savvy and have the people to get it done.  A same-day courier like 1-800Courier can partner with any web-based retailer and/or brick-and-mortar retailer to implement same-day delivery to increase sales before the holiday shopping season hits.  The New York courier can deliver fast, on-time and various hours to give you the competitive advantage you need to increase sales now.

Reference:  11.10.14, The Daily Orange, Renee Cherry, Thundercakes to offer same-day delivery