Retailers know that the holiday season is the best time to gain additional sales, or at the least recoup some of the below average sales month during the year. It takes a good retail company to figure out what will work for them and BestBuy is one of them. It has come to the conclusion that same-day delivery is something that isn’t going away, and it’s best for BestBuy to dive right in, or get left behind.
BestBuy has decided to begin testing same-day delivery in San Francisco and its’ surrounding areas. Since Black Friday is almost here, BestBuy is seeking to have it rolled out prior to it. The electronic retailer isn’t doing it alone. Deliv will be the new partner of BestBuy that will be handling the actual deliveries for them. It utilizes a crowdsourcing approach to meet online order fulfillment and the pick ups will be directly from BestBuy stores. With BestBuy having over 400 stores nationwide, the service being from stores will be very effective and convenient.
Macy’s is another big name retailer that partnered with Deliv as well to perform store-sourced deliveries. In 2013 before the holiday season, Macy’s launched same-day delivery in 8 major US cites: San Francisco, Los Angeles, San Jose, Houston, ,Seattle, New Jersey, Washington DC, and Chicago. Bloomingdale’s also launched the service that year in Los Angeles, San Francisco, San Jose, and Chicago. Now, Macy’s offers same-day delivery in multiple US markets, exceeding even the service areas of Amazon.
The e-retail leader Amazon currently has less service areas; however, it has launched free same-day delivery in 14 Los Angeles metropolitan cities earlier this year. Last month, Amazon expanded its’ Chicago and Orlando. The service is free for Prime members for orders over $35. Amazon now has free service in 16 markets. No other big name retailer that has same-day delivery is offering if for free. Nationwide same-day delivery is definitely where Amazon is headed, yet the question is will free service follow.
Demand is growing for faster service by shoppers online and companies like Amazon, Google, Macy’s and more are targeting same-day delivery to meet it. A Same-Day Courier like 1-800 Courier has a number of companies that is provides last-mile deliveries for throughout the US. The Memphis Courier has a nationwide footprint and has the ability to grow its’ delivery logistics as your business grows. When a service like same-day delivery is a dependable option for shoppers to use to get their online items fast, this opens the door for increased sales in other markets. A customer that likes your same-day delivery service when they need something fast, will be more inclined to buy from your company when they don’t.
Online retail is forecasted to reach $500 billion by 2018 and retailers are using same-day delivery to gain that segment of shoppers they want convenience. It makes companies have the versatility that technology demands to conduct a higher level of e-commerce. BestBuy is doing just that, as well as store retailers like Kohl’s. The clothing store has had same-day delivery and by Black Friday, Kohl’s will have same-day delivery in Los Angeles, Philadelphia, Brooklyn/Queens, Northern New Jersey, Boston, and Miami. We’ll see what BestBuy does after the holidays.
Reference: 11.3.15, PYMNTS.com, Best Buy Jumps On Same-Day Delivery Bandwagon
