If you thought only electronics, household goods and groceries are the only products that are being pushed for Same-Day Delivery, think again. The Fragrance Shop in the UK is showing retailers that cologne and perfume are among hot items that shoppers want fast too. With the retailer’s recent results with shipping options, The Fragrance Shop has jumped head first into the trending service.
The Fragrance Shop announced last week that it is going to launch a new one-hour delivery service, as well as a next-day delivery option, in three major areas in the UK. At one juncture, the retailer only offered online customers a standard, next-day and a nominated day delivery, weekend options and a click & collect service. As the service attracted shoppers via fast next-day and click & collect options, The Fragrance Shop has now decided to expand into one-hour services.
Mark Kelly, Fragrance Shop’s head of eCommerce, commented on his view on same-day delivery and its’ positive results. He stated, “Fragrances are typically purchased as a last minute gift, so speed and flexibility of delivery is important. We want to maximize on this by making it easier for customers to make these guilt-free, eleventh-hour purchases. We chose to implement Shutl based on the company’s standing as a market leader in same day delivery and the fact we share the same ethos for superior customer service.”
The fragrance retailer isn’t the only company jumping into same-day delivery in the UK. Supermarket grocery store chain giant Sainsbury announced the roll out of its’ own same-day grocery delivery, beginning with three testing stores. Once the service as been effective and established, Salisbury has its’ sites on being in over 30 areas in the United Kingdom. Many companies are gearing up now for the holiday season ahead. Same-day delivery is positioning more and more companies to begin to thrive online, as more shoppers are looking for convenience.
Kelly also added in the article, “Shutl enables us to interact with our customers quickly, and in the manner of their choosing. This doesn’t just give customers greater control over when they receive their purchases, but by keeping the delivery time short, they are less likely to change or cancel their order or contact customer services for delivery updates.” With same-day delivery, a retailer will only be as good as its Same-Day Courier like 1-800 Courier that it partners with for pick ups, deliveries and returns.
As a trusted shipping option, 1-800 Courier has the courier expertise and driver fleet to implement optimal same-day logistic solutions nationwide. As Amazon continues to capture more and more market share, it will take a bold move for order fulfillment expand to the point of competing with it. The New Jersey Courier has partnered with companies looking to adapt to today’s e-commerce and grow, especially as they see Amazon steadily getting more sales. The Fragrance Shop isn’t reserving any investing, but rather is being aggressive about growing online and using fast delivery options.
Reference: 8.10.16, www.essentialretail.com, Caroline Baldwin, The Fragrance Shop rolls out one-hour delivery
