Amazon is on top when it comes to having shoppers turn to the e-retailer as their first online order choice. Let alone it has it’s loyal Prime member base that utilize Amazon.com as it would a physical brick-and-mortar store. This is exactly how Amazon likes it to be. It’s recent Prime Day launch showed that Amazon currently has the key to online retail that others have yet to unlock.
Internet Retailer recently reported that Amazon had about 46 million American to make a purchase from its’ site, achieving a 46% conversion rate based on it customer survey. Well-known Forrester Research has estimated that there are 244 million online shoppers in the US, which makes for a generation of revenue retailers have begun to aggressively pursue. Based on the numbers by Forrester Research, Internet Retailer estimates Amazon had a $50 per average order value, which equated to about $2.32 billion in transactions.
The leading e-retailer is doing a masterful job at not only giving customers what they want, but also when they want it–even if it’s fast. Amazon’s free Same-Day Delivery could have had something to do with it. It expanded earlier this year, now provided in 27 major US cities, which include San Francisco Bay Area, San Diego, Washington DC, New York, Philadelphia, Chicago, Atlanta, Orlando, and many more. It appears it will soon be nationwide. For Prime Day, more than likely shoppers utilized the service as well, resulting in Amazon not only gain sales, but also exposure for same-day delivery.
Internet Retailer performed a survey of 191 online shoppers the following day after Prime Day. In spite of retailers such as Wal-Mart, Target and Kohl’s getting in on creating an online sales campaign of their own, Amazon’s topped them all. The survey also involved those shoppers that purchased something online in the past year, via online survey company SurveyMonkey. The results were roughly 19.4% of the respondents said they purchased from Amazon on Prime Day, as well as the e-retailer has a 46% conversion rate. The industry rate was 3%.
Traditionally, the holiday season has been the time that e-retailers and physical stores advertising big sales. With Amazon’s clout, it makes sense for Amazon to not wait for the holidays to perform online marketing promotions. Retailers may have to think outside the box too, in order to capitalize in today’s e-commerce. One way is the partner with a Same-Day Courier like 1-800 Courier and meet the demand for shopper convenience. The San Diego Courier can help any retailer draw sales with a same-day delivery operation of their own. Then, their customers have an option of going to their store and shop, or allow the store to come to their front door.
Reference: 7.13.16, www.internetretailer, Stefany Zaroban, 46 million Americans bought something on Amazon during Prime Day