11% More Online Sales Growth For Holidays, Same-Day Delivery Will Expand

Same Day DeliveryAs the holiday season approaches, a boost in sales is what retailers are expecting to happen with their respective e-commerce.  One of the latest predictions from Adobe Digital Insights shows that retailers will be quite happy with the results.

Adobe conducted a survey of over 1,000 US consumers, which 31% of US consumers stated that they will start their holiday shopping before November 1st.  This is up 5% from last year.  Shoppers appear to be planning to beat the rush in more ways than one, not only in the store lines, but online as well.  More consumers are comfortable with making online purchases, coupled with technology growth via mobile devices, is driving how likely it is for e-commerce to continue to thrive.

In a recent article by Internet retailer, Adobe’s 2016 Digital Insights Shopping Predictions report says that 57 of the 61 days during the holidays will exceed $1 billion in online sales, resulting from e-commerce sales being expected to grow 11% this holiday season.  This equates to $91.6 billion, which will be an increase from $82.5 billion from last year.  It revealed that shoppers are expected to begin buying online early, which will continue after Christmas Day.  For Thanksgiving, Black Friday and Cyber Monday, roughly 9.2% of those online sales will occur during that time, accounting for $8.4 billion, according to the Adobe study.

“The biggest online sales days keep getting bigger,” said Becky Tasker, managing analyst with Adobe Digital Insights.  These are the days that consumers take advantage of the sales and discounts that retailers offer online to generate revenue and increase web traffic.  What is happening now is that top retailers are offering Same-Day Delivery to attract shoppers that don’t want to wait on their online orders.  Companies like Amazon, Wal-Mart, Google, Ace Hardware, Best Buy, Costco, and more have all jumped into same-day delivery to capture sales with value-added service options.

Amazon, for example, has taken Amazon Prime into several major US cities nationwide.  Amazon has free same-day delivery in 27 city markets, including the San Diego, San Francisco Bay Area, Seattle-Tacoma, Dallas-Fort Worth, Indianapolis, New York, Boston, Tampa Bay, Baltimore,Washington DC, Chicago, Orlando, Nashville, Raleigh, Richmond, Tucson, Atlanta, and more.  The e-retail leader also launched free same-day delivery in Toronto and Vancouver in Canada.

During the holidays, consumers will need food items too.  Even Whole Foods has expanded same-day grocery services via the mobile grocery shopping app Instacart.  The grocery chain retailer is adding an unspecified number of markets where it will be offering same-day grocery delivery, in addition to its’ current 17 metro areas where the Instacart delivery option is being offered.

Partnering with a Same-Day Courier like 1-800 Courier can help retailers capture the holiday sales this year.  The New Jersey Courier has the courier expertise and national footprint to quickly implement same-day delivery to compete and attract shoppers to buy online from you during this season.

Reference:  10.27.16, www.internetretailer.com, Zak Stambor, Online sales will surpass $1 billion nearly every day this holiday season, Adobe predicts